Product Area Digital
Best practiceCombining technology, data, design, and business expertise to create seamless digital experiences for our customers.

What is PO-Digital?
In Product Area Digital (POD), you will be part of a team that develops some of Coop’s most important digital customer experiences. Our teams work on everything from the Coop app, used by more than 1.6 million customers every month, to personalization, digital membership benefits, payments, and eCommerce solutions.
POD develops digital products and services that make it easier, more relevant, and more rewarding to be a Coop customer, before, during, and after every shopping journey.
By combining technology, data, design, and business expertise, we create seamless customer experiences across our digital channels and continuously improve them based on customer needs and insights.
Get to know the product teams in PO-Digital
Channel Teams
Our channel teams are responsible for some of Coop’s most important digital touchpoints. This includes coop.no, which serves around 1.2 million users every month, and the Coop App, used by more than 1.6 million customers monthly.
These teams work across both backend development and design systems, building the technology, components, and user experiences that power our digital channels. By combining engineering, design, and product expertise, they ensure a consistent and seamless experience across Coop’s digital ecosystem.
Service Teams
In addition to our channel teams, we have six service teams that develop and manage digital products and capabilities used by millions of customers and members across Coop.
Shopping
Develops services that make shopping easier and more convenient, including digital shopping lists and the digital customer magazine.
Creates personalized offers and discounts, helping customers save money on the products they buy most often.
Payments
Responsible for digital payment solutions, including Coopay, our mobile payment service.
Self-Service
Develops and operates solutions that power more than 40 autonomous stores, making shopping more flexible and accessible for customers.
Membership & Partners
Manages member data and partner integrations, enabling seamless collaboration with external partners and creating value for Coop members.
CIAM (Customer Identity & Access Management)
Ensures secure and seamless authentication across our digital services, giving customers safe and reliable access to Coop’s products and platforms.
Together, these teams play a key role in creating secure, personalized, and seamless customer experiences across Coop’s digital ecosystem.
Platform Teams
Our platform teams develop the shared capabilities, tools, and foundations that enable product teams across Coop to move faster, build better products, and create value at scale.
Cloud Platform Team
Provides the infrastructure, tools, and services that support our development teams, with a strong focus on improving the developer experience and enabling efficient, secure, and scalable product development.
Data Platform Team
Develops and manages Coop’s data platforms and data products, including customer and member master data. The team ensures that reliable, high-quality data is available across the organization to support business decisions, analytics, and digital services.
Personalization Platform Team
Builds the capabilities that power personalized communication and marketing across Coop’s digital channels. By leveraging data and technology, the team helps deliver more relevant experiences, offers, and content to customers and members.
Together, our platform teams provide the foundation that enables Coop’s product teams to innovate, scale, and deliver seamless customer experiences across our digital ecosystem.